OVERVIEW

Chase Apparels was started in June 1988 by Prakash Morriswala, with encouragement from his uncle Ranjit Solanki, in partnership with Peter Farrell and Bill Huggard from New Zealand. Prior to this Morriswala was involved in clothing retailing and small-scale manufacturing, and screen printing of T-shirts and resort wear.

The company started with only 20 staff, with the expectation that numbers would grow to about 50-70 staff. But Chase Apparels was to grow faster than expected after an influx of New Zealand and Australian orders in 1989 - it soon had 100 staff and was producing 10,000 garments a week.

Morriswala is now the sole owner of Chase Apparels, having bought out his fellow shareholders, and has set up a sister company, Surftech Clothing, in Brisbane, Australia, as the company grows and continues to produce top quality brand name garments for the Australian and New Zealand markets.